The Heart Behind the Cooperative
Brenda Moreno Retiring After 48 Years of Service
For more than four decades, Brenda Rodriguez Moreno has been a steady presence at Wharton County Electric Cooperative—known not just for what she did, but for how she made people feel.
For many at WCEC, the workday didn’t truly begin until they heard Brenda’s voice.
A simple “good morning,” delivered with a smile that never seemed to fade, became part of the rhythm of the office—one of the many small, steady moments that defined her time at the cooperative.
Since beginning her career on June 19, 1978, Brenda has been far more than an Executive Secretary. Her role placed her at the center of the organization—working closely with leadership, supporting the board, and helping ensure that meetings and the workday ran smoothly.
But those who worked alongside her will tell you it wasn’t just what she did—it was how she did it.
In his time working with Brenda, GM/CEO Gary Raybon says he never saw her lose her composure, describing her simply as “calm.” That steady demeanor became one of her defining traits—something others relied on, especially in moments when details mattered most. He often boasts that Brenda “makes the trains run on time” in her work with the board.
Her preparation, organization, and attention to detail created a sense of confidence for those around her. Board members and staff alike knew that if Brenda was involved, things would be handled—and handled well.
At the same time, her impact extended well beyond her responsibilities.
For many employees, it was the consistency of her presence that stood out most. A daily greeting, a willingness to help, a quiet check-in—small gestures that added up over time. Mary Arredondo describes those morning greetings as “a cherished part of my daily routine,” a reflection of how Brenda’s kindness became woven into WCEC’s culture.
Brenda’s ability to listen without judgment and offer encouragement made her not only a trusted colleague but also a mentor and friend to many. Over the years, she built relationships grounded in trust, respect, and a genuine care for others.
Board members saw that same reliability in her work. Tracy Floyd noted that Brenda was always fully prepared for meetings, bringing a level of organization that made their work easier and more effective. Others describe her in simpler terms—hardworking, genuine, and always willing to help.
Even outside of work, Brenda’s character has remained consistent. Jim Harton recalls seeing that same friendly, eager smile long before her time at WCEC—something that, decades later, has never changed.
It’s a reflection of who Brenda has always been: genuine, steady, and deeply connected to the people around her.
Brenda has also long been the final set of eyes on countless communications—catching the small details, asking the right questions, and making sure everything that went out the door reflected the quality WCEC is known for. Her sharp eye and willingness to help have made her an invaluable part of the team.
After more than 45 years of service, Brenda leaves behind something that can’t be measured in titles or timelines. She leaves behind relationships, routines, and a workplace that is better because of her.
And for many at WCEC, she will always be remembered not just for what she did—but for how she made people feel.
A Voice Members Came to Know
For decades, Brenda opened WCEC’s Annual Meeting of Members with the National Anthem, a tradition that became a meaningful part of the event for members and employees alike. Outside of work, she has long shared that gift as a member of her church choir, using her voice in a way that reflects the same care and sincerity she brought to her role at the cooperative.